Gage Privacy Policy

Last Updated:  January 6, 2020

Gage Marketing Group, LLC (Gage) is committed to respecting the privacy rights of users of the Gage website, a Gage service operated on behalf of Gage Clients (Service), and any software applications made available by Gage.

Data collected by Gage is generally done on behalf of and at Gage Clients' requests. Such data is owned by the Client and Gage uses the data in accordance with contractual terms and any applicable Client privacy policy.

It is Gage's policy that data collected, used and transmitted to third parties is in accordance with a Client's written instructions to Gage and, if applicable, a Client's publicly-stated privacy policy. Gage shares data only with those third parties who need to receive it in order for Gage to fulfill its obligations to its Clients and/or in accordance with Client’s written instructions to Gage.

To exercise a right under the California Consumer Privacy Act (CCPA), users must consult the applicable Client site/program privacy policy, rules, or instructions.

Data that is owned by Gage, such as Gage’s client list, is not sold or rented.

By using the Service, you represent and warrant that you have read and understood, and agree to the terms of, this Privacy Policy. If you do not understand or do not agree to be bound by this Privacy Policy, you must immediately cease using or accessing the Service.

Gage reserves the right, at any time and without notice, to add to, update, change, or modify this Privacy Policy, simply by posting a new version on this page. Any such addition, update, or change will be effective immediately on posting. Each time you access the Service, the then-current version of this Privacy Policy will apply. Each time you use the Service, we recommend that you check the date of this Privacy Policy and review any changes since the last time you used the Service

Gage does not solicit or knowingly collect Personal Information from children under the age of 13. If Gage obtains actual knowledge that it has collected Personal Information from a child under the age of 13, Gage will immediately delete such information from its database.

Like most website operators, Gage gathers information that web browsers automatically make available. Traffic Data is anonymous information that is not meant to personally identify you.

Cookies are text files that are placed on your computer by websites that you visit or certain emails that you open. Cookies store a string of information on a user’s computer or mobile device, which the user’s web browser provides to the Service automatically each time it interacts with the Service. The purpose of Cookies is to identify the user as a unique user of the Service.

If you do not wish to have first-party Cookies placed on your computer or mobile device, you should set your web browser to refuse Cookies before accessing the Service. However, certain features of the Service may not function properly without the aid of Cookies. If you refuse Cookies, you assume all responsibility for any resulting loss of functionality.

Personally Identifiable Information: To use certain features of the Service, you will be asked to provide certain personally identifiable information (Personal Information).  You are under no obligation to provide Personal Information, with the caveat that your refusal to do so may prevent you from using certain features of the Service.

Information Use and Disclosure Practices for Traffic Data and Information Gathered Using Cookies: Gage analyzes Traffic Data and information gathered using Cookies to help Gage better understand who is using the Service and how they are using it. By identifying patterns and trends in usage, Gage is able to better design the Service to improve your experience, and to serve you more relevant and interesting content.

By Law or to Protect Rights: Gage discloses Personal Information when required to do so by law, in response to a subpoena or court order, or when Gage believes in its sole discretion that disclosure is reasonably necessary to protect the property or rights of Gage, third parties, or the public.

Security of Personal Information: We use commercially reasonable safeguards to protect against the unauthorized access, use, modification, destruction, or disclosure of your Personal Information.​​​​​​​

GDPR is intended to enhance the protection afforded to personal data of EU residents and increases obligation placed on companies to use the data in transparent and secure ways.

GDPR applies to companies that are either established in the EU or that process data about EU users.

GDPR provides the following rights for individuals

  1. The right to be informed
  2. The right of access
  3. The right of rectification
  4. The right to erasure
  5. The right to restrict processing
  6. The right to data portability
  7. The right to object
  8. Rights in relation to automated decision making and profiling

To the extent a Gage client uses the Gage platform to process personal data of EU users, it is the responsibility of the Gage Client to insure that it informs users regarding these rights and to otherwise comply with GDPR.   Gage can provide additional services or data to support Gage client GDPR policies, and any services or support shall be captured in writing supporting the relationship between Gage and Gage client.

GDPR defines “Controllers” and “Processors” as those who are involved with decisions and the processing of data.   Because Gage Client decides who has access to the Gage Platform and what, if any, GDPR related data is being processed on the Gage platform, the Gage Client is the “Controller” of data relating to GDPR and must comply with the GDPR and the requirement for Controllers.   Gage is in the Processor of data and does so at the direction of the Gage client.

Gage Client is responsible for identifying EU users and for defining types of data being captured regarding these users.  Obtaining consent or informing a user of what is being collected may be required for processing GDPR protected data.   Gage platform can be used to gain this consent to process data upon initial interaction with the Gage platform.

Gage does use subprocessors when required based on the Gage client request.  These processors will only be used when necessary to fulfill functionality.  For more information regarding the use of any subprocessor, please contact your Gage account team.  Gage does not share any data that is not requested to be shared by Gage client or by Gage client requirements,  or otherwise required by law.



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