Dec. 20, 2017 I Gage team
Chris is a channel marketing and indirect sales director at a major international cruise line. While working closely on marketing plans with a fleet of travel agents from throughout Europe and the United States, a work backlog began to grow, requiring either additional staff or cuts in service.
With so much to produce based on lines of service and destinations — and too much to ship out to smaller agency shops — he also found that costs were growing with a duplication of effort from sending identical resources and becoming harder to scale. The calls for print on demand, banner ads, web page descriptions and emails were engulfing him and many of his staff.
To right the ship, he overhauled his channel program and launched a new technology solution to float the market resources to travel agency partners with a marketing automation platform. Now agents could localize as well as customize brochures, digital assets and content they needed to remain competitive without making direct service requests, leaving him time to act more strategically.
Creating marketing assets requires a disciplined approach and a thorough plan, but the time required both for delivery and management can be reduced by employing a consolidated resource/platform. Imagine marketing materials drop shipping to partners, served up as easily as online shopping.