HELP CUSTOMERS SAY ‘YES’ WITH CONSUMABLE TRAINING CONTENT

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Dec. 27, 2017  I  Gage team

Improving customer experience requires well-trained, knowledgeable, positive resellers. Inside and outside sales, agents and dealers people need more than product details. They need clear, consistent, disciplined guidance on the benefits of your brand offering and a reason to be enthusiastic. Random acts of training – along with random acts of marketing – create confusion, not only in the mind of the customer, but also in the mind of the sales rep. A confused customer will always say “no.” Empower them to say “yes” with a consistent training program that utilizes these tips for content:

 

1) Make content snackable

Instead of providing a 60-minute webinar on effective sales techniques, consider providing training content in the form of three- to four-minute segments that can be utilized on any device, at any time, for just-in-time training or for a convenient quick product feature brush ups.

Dec. 27, 2017  I  Gage team

Improving customer experience requires well-trained, knowledgeable, positive resellers. Inside and outside sales, agents and dealers people need more than product details. They need clear, consistent, disciplined guidance on the benefits of your brand offering and a reason to be enthusiastic. Random acts of training – along with random acts of marketing – create confusion, not only in the mind of the customer, but also in the mind of the sales rep. A confused customer will always say “no.” Empower them to say “yes” with a consistent training program that utilizes these tips for content:

 

1) Make content snackable

Instead of providing a 60-minute webinar on effective sales techniques, consider providing training content in the form of three- to four-minute segments that can be utilized on any device, at any time, for just-in-time training or for a convenient quick product feature brush ups.

​​​​​​​2) Consider the content vehicle

Most Learning Management Systems require that brands flex themselves to fit their parameters, stripping them of their identity they’ve worked so hard to hone and rendering their content to resemble a shopping list. Think about it: even a great movie is hard to enjoy in a bad theater. Consider utilizing a brand training platform that works in tandem with your brand, one that allows for the creation of content, including quizzes, assessments, resource videos – even social posts.

3) Make it timely

Platforms must be able to provide relevant training material to the most relevant audience in real-time. Keep content current with API or live data feed.

4) Make it globally relevant

If you’re a multi-national brand, don’t limit training content to English. Consider working with a platform partner that cannot only engage users in more languages and in more places, but also can turn on and off content, allowing users to see only the content they’re authorized to sell.
 

5) Align training with sales promotions

Sounds simple enough, but it’s amazing how many organization silo sales promotions from training. Drive excitement and engagement with eLearning that integrates brand training with upcoming promotions, awards and gamification.

4) Make it globally relevant

If you’re a multi-national brand, don’t limit training content to English. Consider working with a platform partner that cannot only engage users in more languages and in more places, but also can turn on and off content, allowing users to see only the content they’re authorized to sell.
 

5) Align training with sales promotions

Sounds simple enough, but it’s amazing how many organization silo sales promotions from training. Drive excitement and engagement with eLearning that integrates brand training with upcoming promotions, awards and gamification.

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