Nov. 15, 2017 I Gage team
Most retail organizations today know it’s essential to provide effective corporate training to sales associates for onboarding, customer service and new product introductions. Check out the ABCDs we’ve developed based on our award-winning experience in brand training for retail sales associates.
The sooner sales associate can get to the sales floor, the sooner they can get to selling. Offer employees a sales platform that allows them to take training on any device, at any time. When associates deal with a variety of products, have your content double as a customer service tool. Provide them with access to a tablet so they can engage customers in a more meaningful discussion on product features. In other words, enable sales associates to respond to a customer’s micro-moments, which occur when people reflexively turn to a device for more information. According to Google, these are intent-rich moments when decisions are made and preferences are shaped.