Zep Original Bike Spirits: Gage told the story of #letfreedomride, a cross-country awareness-building motorcycle ride benefiting nonprofit Retrieving Freedom

O P P O R T U N I T Y

When the winner of a Zep Facebook photo contest pledged to donate his prize — a Harley — to charity, Gage was on board to create a nine market, 900 mile cross-country raffle.

S O L U T I O N

Utilizing event planning, PR, social, sweepstakes administration and creative, we organized a route between Georgia and Iowa with events at nine Harley-Davidson dealerships along the way.

R E S U L T S

The campaign not only generated 4 million media impressions and thousands of dollars for the nonprofit, but also successfully expanded product distribution at every targeted account. The campaign was the winner of a 2015 Gold MarCom Award for Special Events.

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