Zep Craft Brewing Solutions: How a leading sanitation company made a splash in craft brewing

O P P O R T U N I T Y

How does a leading sanitation company debut a new category solution within months of its debut at BrewExpo, the nation’s largest craft brewing trade show?

S O L U T I O N

With a modest budget and an aggressive timeline, Zep enlisted Gage to create a brand persona, value proposition and messaging, landing page and a paid search strategy. We also developed the brand’s social properties and supported the trade show launch with event, PR, advertising, social media and contest administration.

R E S U L T S

  • Efforts led to 800 lead scans in the first two days for Zep at BrewExpo, with 65 percent resulting in legitimate opportunities.
  • 4 million media impressions, including coverage in the Oregonian, Craft Brewing Business, Food Manufacturing, Beer Brewing Today, Craft Beer & Brewing and Beverage Industry.
  • The client was even commended by a leading competitor who said they were stealing ideas for next year’s show.
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