MN Valley Nat’l Wildlife Refuge: Bringing attention, awareness to one of Minnesota’s best-kept secrets

O P P O R T U N I T Y

With its Bloomington entrance just down the road from Mall of the America, the Minnesota Valley National Wildlife Refuge is the state’s only urban wildlife refuge and one of a handful nationwide. And yet its very existence is not very well known. Nonprofit Minnesota Valley Trust enlisted Gage to create an awareness campaign to celebrate the refuge's 40th anniversary.

S O L U T I O N

  • We helped design a family-friendly celebration with the U.S. Fish & Wildlife Service that was highlighted with a visit from a U.S. senator and a wall of cupcakes.
  • We created a 40th anniversary logo and cohesive sub-branding treatment that was utilized on cupcake design, emails, signage, website, advertising, social media and a commemorative poster.
  • We led public relations efforts and coordinated communication via email, postcards, fliers in school’s take home folders, write-ups in agency partner and government newsletters and social media, and even created a video to be shared socially.

R E S U L T S

  • Surpassed attendance goals by 40 percent
  • Secured 23 million media impressions
  • Increased refuge Facebook fans by 8 percent and Twitter followers by 15 percent
  • Winner of a Bronze Telly Award for nature/wildlife segments
  • Winner of Multiple MN PRSA Classics awards in public affairs, community relations and special events
  • Finalist for PR News’ National PR Platinum Awards in public affairs and community relations

V I D E O

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Minneapolis
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Minneapolis, MN 55441
763.595.3800

Seattle
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Suite 1400
Seattle, WA 98104
206.330.6396

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