Hewlett-Packard makes its marketing channel simpler, more powerful with Gage MARKET Platform

O P P O R T U N I T Y

Struggling with a homegrown marketing channel system, HP turned to Gage for a turnkey solution to automate marketing materials, telemarketing services and better management of market development funds (MDF).

S O L U T I O N

After an initial pilot resulted in the doubling of partner involvement in the channel, HP rolled out MARKET nationally as their preferred marketing platform.

R E S U L T S

Leveraging MARKET resulted in a 500 percent increase in the number of orders processed via Marketing Depot, a 250 percent increase in materials/assets available for partner use, and a doubling of active partners. It also resulted in significant savings for HP, which was able to reduce its core staff by two fulltime employees.

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