what we do - overview
crm
design
direct
incentive/loyalty
interactive
promotion

Direct Marketing


Our approach is data-driven and measurable with an emphasis on ROI. In all cases we carefully balance our desire to generate high response levels with the need to honor a brand’s integrity and values. Programs types include lead generation, order generation, cross sell, upsell and referral/viral. Our services include:

  • Strategic planning
  • Program development
  • Creative design, development and production/programming
  • Data analysis
  • Database design and management
  • E-mail campaign management
  • Interactive and targeted print media planning, placement and tracking
  • Search engine marketing
  • Traditional and e-mail list planning and procurement
  • Website design and development
  • Lettershop
  • Fulfillment
  • Measurement and reporting