Thursday, May 31, 2012
It occurred to me recently that the application of “house” rules to sleepover guests is a pretty good metaphor for thinking about the legality of corporations sponsoring global promotions. Most families have established rules for how they manage their household. For example, bedtime for young children. If my daughters are ...
More by
Chris Curry
Category:
promotions
Tags
legal
global marketing
international marketing
digital marketing
compliance
promotions