This is part 2 of 2 posts investigating the changes Facebook has made to Pages and brand marketing products. See part 1, Facebook Pages Overhaul: What does this mean for brands? A large amount of the early discussion on the changes announced at the Facebook Marketing Conference has been around ...

This is part 1 of 2 posts investigating the changes Facebook has made to Pages and brand marketing products. See part 2, Facebook Marketing's New Product Offerings: An Overview. By now, most brands and brand marketers understand the power of Facebook, and that the hub of their Facebook marketing ...

We've been hearing about mobile marketing for years. But until recently most pundits would only point the misty future and say "It's coming! We just don't know when it will be here!" At last, it is safe to say mobile is most definitely in play. But we tend to see a ...

One of the more interesting things learned at last week's Social Media ROI Salon in Redmond, WA concerned the latest changes to Facebook Pages.  With recent changes, the default setting of the News Feed will only show status updates from friends and posts from Pages you've recently engaged with in some ...

Yesterday Facebook launched a new version of Pages that “will enable brands, businesses and organizations to build stronger relationships with their fans.”   You can upgrade today or wait until March 10th when all pages will be updated. Let’s walk through the big changes and how they will impact ...

This post was originally posted at timbursch.com on October 25, 2010. Do you have multiple locations for your business? Or maybe your customers are global. Let’s say you are connecting and marketing to customers on Facebook. Some businesses have one global page and serve up unique content using a custom tab....