Thursday, May 31, 2012
It occurred to me recently that the application of “house” rules to sleepover guests is a pretty good metaphor for thinking about the legality of corporations sponsoring global promotions. Most families have established rules for how they manage their household. For example, bedtime for young children. If my daughters are ...
More by
Chris Curry
Category:
promotions
Tags
legal
global marketing
international marketing
digital marketing
compliance
promotions
Friday, March 11, 2011
Was it lack of judgment, lack of process, or lack of oversight? Whatever it was, the agency employee who, in a moment of understandable frustration, dropped the F-bomb in a tweet from an agency-managed client Twitter account caused quite a stir.
At the end of the day, the employee ...
More by
Tom Belle
Category:
social media
Tags
policy
compliance