What We're Thinking

Remember the line from Field of Dreams? "If you build it, they will come."

How's that working out for your Facebook page? Or your promotion microsite? You can build a cool Facebook page, website or store, but if you don't have a plan in place before you open the ...

Today is the national holiday commonly referred to as President's day. The official title of the holiday is actually Washington's Birthday, but who's keeping score. The holiday was created by an act of congress in 1880 and was originally envisioned as a celebration of our first president's birthday on ...

I’m not here to interrogate you until you believe that two plus two equals five.  We’re not talking truth here, we’re talking about perception.  A recent  study  published by The Journal of Consumer Research show how consumer decisions are affected by the structure of arbitrarily defined units: ...

For our current Gage book club selection we are reading Switch: How to Change Things When Change Is Hard by Chip and Dan Heath.   The authors talk about effective ways to bring about change in organizations and individuals.  They provide numerous examples of change being accomplished in ...

When my kids were young, one of their favorite bedtime requests was for a “fill-in story”.  I’d start with a simple “One day Joanna was walking down the street and she came upon a _____”.  Joanna would then fill in the word and we’d be off and ...

Yesterday Facebook launched a new version of Pages that “will enable brands, businesses and organizations to build stronger relationships with their fans.”   You can upgrade today or wait until March 10th when all pages will be updated. Let’s walk through the big changes and how they will impact ...