Larson
Microsoft
NWA
Lawry's
3M
Tetra
North American Trading Company

Case Study: Avery

Scotch-Blue Painter’s Tape is a superior product and priced accordingly – but many consumers make their selection based on price alone. Gage created the “You’re Gonna Like What You See” online game, which offers a chance to instantly win a prize, to boost the probability of buying 3M.

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