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Tuesday, February 21, 2012
It’s been a warm winter in Lake Wobegon…or at least that’s how Garrison Keillor would start one of this winter’s monologues on “A Prairie Home Companion”. It’s been so warm in Minnesota, that we even made this Sunday’s New York Times, with our ice fisherpeople and their trucks crashing ...
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Posted by:
Tom Belle
Category:
trends
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Monday, January 09, 2012
Twitter’s recent redesign will provide brands with a more distinctive presence that is intended to establish Twitter as a destination that is more valuable and accessible for users. Twitter Business Pages are currently exclusive to just 21 brands including Pepsi: If you have the enhanced version of Twitter enabled, you ...
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Posted by:
Pete Mattson
Category:
community
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Thursday, December 01, 2011
We've been hearing about mobile marketing for years. But until recently most pundits would only point the misty future and say "It's coming! We just don't know when it will be here!"
At last, it is safe to say mobile is most definitely in play. But we tend to see a ...
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Posted by:
Chris McLaren
Category:
trends
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Friday, November 11, 2011
All the media (including newspapers) tell us that the idea of newsprint published daily is (or soon will be) extinct. I wasn’t thinking about that as I arose at my usual early Sunday hour, and checked out the news from The Washington Post and the LA Times online. ...
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Posted by:
Tom Belle
Category:
trends
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Thursday, October 06, 2011
Integrating a marketing campaign or promotion with a charity can be an extremely effective way to drive engagement with your product or service as well as help raise awareness and revenue for that cause. We see these in the market every day and can range to local, community based campaigns, ...
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Posted by:
Mark Kurtz
Category:
promotions
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Tuesday, September 20, 2011
What’s a loyal customer worth? Something less than 20¢ according to an increasing number of US banks. That’s because banks have been discontinuing their debit card loyalty rewards programs right and left since the new federal debit fee regulations went into effect. The fee a bank can ...
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Posted by:
Tom Belle
Category:
marketing