We create fused marketing solutions by applying best practices from our six Core Disciplines and deploying them with technology designed specifically for marketing applications.  The result is a more effective combination that creates short-term impact and long-term benefits.

Our Core Disciplines are:

Our fused solutions are driven by each client's specific marketing challenges, and they range from front-loaded product launches that last three weeks to CRM programs that build brand preference over three years.  Others rely heavily on the use of Gage's existing technology, or applications that we build to address a specific need. 

Although the solutions are different, the way that we create and implement them is the same.  There are three unique components that support our approach.

Intellectual Capital.  Our Practice Leaders have an average of 23 years of experience within their disciplines, and are supported by category specialists.  A cross-functional, senior-level team starts our planning process by understanding your brand, category dynamics and competitive set.  They also bring decades of personal experience and expertise to the table to add immediate value and insight.

Collaborative Problem Solving. Using best practices from consulting, software development and traditional marketing, we've developed a process that delivers balanced, fused solutions.  We're response marketers at heart, so we think through the entire purchase cycle and the key points of the process that we must influence.  We also recognize that a great creative idea is essential to capture and hold attention, so our creative process is intertwined with strategy development.

Technology.  We use technology to give our clients a competitive advantage, and to get maximum impact from their budgets.  We have a variety of marketing applications and proprietary software that allows us to quickly implement channel marketing programs that support over 10,000 resellers, move massive data files from your data warehouses to ours, and convert prospects into buyers through profiling and automated CRM applications. 

Until we have the opportunity to discuss our approach in greater detail, we hope you'll review the cases that are included in the website.