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In an increasingly crowded media environment, Gage drives behavior with strategy and creative that engages audiences.


VAR Marketing
Toshiba
Toshiba provides an array of marketing assets to value-added resellers. And Gage helps them get full value from the service.
Toshiba

VAR Marketing

Toshiba asked Gage what we could contribute to its value-added reseller (VAR) marketing. We activated the Gage Marketing Bridge Platform, a software-as-a-service offering that provides a convenient centralized website to locate, co-brand, order and distribute Toshiba marketing materials – including product information and lead generation campaign templates. In so doing, we’ve also enabled Toshiba to track all VAR activity, orders and use of marketing development funds in real time.
VAR Marketing
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Reseller [Re]ward Hub®
Microsoft
Resellers are high in number and therefore challenging to connect with dedicated resources. Gage is helping Microsoft make a strong virtual connection with these valuable reseller partners.
Microsoft

Reseller [Re]ward Hub®

Registered resellers earn points for every purchase of qualified Microsoft product. They use their points for personal and business products they obtain through a catalog, monthly auction, as well as highly discounted-limited quantity items. The auction format allows for high impact, while keeping the reward point liability low. Reseller [Re]ward Hub is also resellers centralized location to find other Microsoft promotions as well as distributor offers and training opportunities.
Reseller [Re]ward Hub®
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Law Student Loyalty Program
Thomson Reuters WestlawRewards®
To encourage future attorneys to use Westlaw research once in practice, it’s critical to build preference during their academic years. Find out how this is being accomplished.
Thomson Reuters WestlawRewards®

Law Student Loyalty Program

Law students have a choice of online legal research services, and we made it a no-brainer. Since 2001 the WestlawRewards loyalty program has delivered highly personalized content, training, communications and promotions to law students based on their activities and preferences. The verdict was clear from the start. Students love it – and so does Thomson Reuters Westlaw.
Law Student Loyalty Program
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Microsoft ExpertZone
Microsoft
Critical expertise for Microsoft ExpertZone.
Microsoft wanted a retail training and incentive program. We suggested the world’s largest software company think bigger.
Microsoft

Microsoft ExpertZone

ExpertZone began as a standard online training and incentive program to boost advocacy among retail professionals. Gage helped it become something far more valuable: a robust information hub for RSPs around the world. Today ExpertZone offers relevant and “hot off the press” information from all the Microsoft business groups. It rewards learning, recruitment and leadership. And it promotes opinions, questions and sharing for an ever-growing community of professionals.
Microsoft ExpertZone
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GOLD Product Launch
3M Privacy Filters
Calling attention to privacy
3M Privacy Filters guard against wondering eyes, and we made sure they attracted the gaze of prospective purchasers.
3M Privacy Filters

GOLD Product Launch

3M designed its new GOLD Privacy Filters to provide effective protection without sacrificing style. Gage got the word out through a full GOLD launch campaign consisting of a microsite, launch kit, direct mail, email, print ads and more. By addressing both the form and function of the new product line, we struck a chord in consumers – and struck gold by attracting national print, online and blog attention.
GOLD Product Launch
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Brand Revitalization
Frabill
Giving new life to a venerable brand
For over 70 years, Frabill fishing gear was a trusted brand. Gage made sure it didn’t become a forgotten one.
Frabill

Brand Revitalization

Entering its 70th years of making high-quality fishing gear, the Frabill brand was beginning to cast about. Gage helped lead it back to where the fish were biting. Through new messaging, packaging, product design, POS displays, web presence, literature, ads and media relations, we redefined the company’s identity and positioned Frabill where it belonged: at the center of a community of die-hard fishing enthusiasts.
Brand Revitalization
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Full Line Website
Larson Boats
A full-throttle advance for LarsonBoats.com
Larson boat aficionados want total control, and that’s exactly what they get at the online home we created for them.
Larson Boats

Full Line Website

Big-ticket boat buyers conduct their initial research online. Larson Boats turned to Gage to ensure their efforts paid off. We designed LarsonBoats.com to be a sales tool and information resource, with detailed boat model information (including videos and 360º cabin views), online store, searchable boat show calendar, eNewsletter and owner support. Despite a soft market, the site attracts over 40,000 visitors monthly during high season, with over 40% from outside the United States.
Full Line Website
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PhizzPop Challenge
Microsoft Expression Suite and Silverlight
PhizzPop: Success by design
Getting web developers and designers to adopt new technologies isn’t easy. But for Microsoft, we sure made it seem that way.
Microsoft Expression Suite and Silverlight

PhizzPop Challenge

Microsoft used all its resources to develop cutting-edge web technologies like Expression Studio and Silverlight. We just got people to try them. Winning over web developers and designers requires solutions as creative as the people who use them. That’s why Gage mounted PhizzPop, a national design contest that in 2010 drew 2,615 in-person attendees and many more online. The event succeeded beyond expectations, generating 94% participant satisfaction and spurring widespread trial of Microsoft web software.
PhizzPop Challenge
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Dream, Design, Drive Challenge
Microsoft MSN Autos
Adding octane to MSN Autos
How do you get car buyers and enthusiasts to tune into the MSN Autos channel? By turning it into the ultimate auto show.
Microsoft MSN Autos

Dream, Design, Drive Challenge

Americans love to drive – and Gage steered them straight to the MSN Autos channel. To generate awareness and engagement, we created the Dream/Design/Drive Challenge, a highly interactive campaign that allowed visitors to customize a virtual car and gave them a chance to win it. It also included a poll for favorite car in the virtual showroom; weekly prize giveaways; and a Microsoft Points overlay. The promotion drew 1.2 million unique users and generated 234,000 registrations, setting a record for lowest cost per click.
Dream, Design, Drive Challenge
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Health Stories Website
Microsoft Amalga
Why Microsoft® made us its Amalga™ mate
Microsoft designed the Amalga medical information system to integrate health data. They chose us to integrate it into the market.
Microsoft Amalga

Health Stories Website

Amalga gives health professionals the data they need. And we generated the awareness it deserved. To communicate the cutting-edge utility of the Microsoft Amalga medical information system to its audience of CFO- and executive-level medical and hospital managers, Gage created an online experience that allowed potential customers to view a gallery of case studies and third-party validations. Our solution overcame skepticism, generated leads, drove sales and increased online reference materials
Health Stories Website
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Website Re-Branding
Lawry's Marinades, Spice Blends and Seasoning Mixes
The right recipe for Lawry’s®
Consumers trust Lawry’s® to help turn bland foods into flavorful dishes. And Lawry’s trusted Gage to bring the same flavor to its consumer outreach.
Lawry's Marinades, Spice Blends and Seasoning Mixes

Website Re-Branding

Lawry’s® wanted to add spice to its online branding for Marinades, Spice Blends and Seasoning Mixes – and Gage had the recipe. We created a highly interactive consumer website that fostered awareness, drove use, and built loyalty and brand advocacy. Special website sections, recipe boxes, bulletin boards, recipe ratings, news, and e-coupon attracted consumers – and wowed Unilever.
Website Re-Branding
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Website Re-Branding

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Tooth Fairy Campaign
3M ESPE Filtek™ Supreme Ultra Restorative
Now a word from the Tooth Fairy
The new 3M Filtek™ Supreme Ultra Restorative sets the standard in oral care. And who better to get the word out than the tooth authority?
3M ESPE Filtek™ Supreme Ultra Restorative

Tooth Fairy Campaign

3M ESPE had a challenge: How to introduce a new composite product in a fiercely competitive oral health care market. Gage’s solution: the Tooth Fairy. As part of a campaign to engage and educate dental professionals about Filtek™ Supreme Ultra Restorative Composite, we partnered with Second City to create a character nobody could ignore. The promotion, which included a microsite, video series, banner ads, email, social media and trade shows, surpassed all goals for awareness, site visits, product shipments and sales.
Tooth Fairy Campaign
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Beat the Geeks
Microsoft Forefront Security Software
To promote Forefront, Microsoft chose a leading-edge partner.
When Microsoft asked Gage to educate sales staff about its security software, we decided not to play it safe.
Microsoft Forefront Security Software

Beat the Geeks

Microsoft needed to educate salespeople about its security software. We made sure the lessons stuck. Targeting reps at large-account resellers, Gage created Beat the Geeks, an eLearning program that awarded points redeemable for prizes based on correct answers to educational modules. Demand generation was viral; once enrolled, each participant could invite up to 10 coworkers. The promotion achieved nearly 100% participation, with nearly 80,000 quizzes completed and an 89% rate of correct, point-earning answers.
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