Multiple Practices. One focus.
Some marketing challenges can be addressed within a practice area. Others require the coordination of multiple practices in a single overarching solution. Whether simple or complex, each solution depends on the ability to drive behavior. Gage influences our clients’ target audiences using marketing approaches from our three broad practice areas, and incorporating specialized capabilities, proprietary technology and the diverse talents of Gage professionals.
Promotion Marketing
A pioneer in online and traditional promotion marketing, Gage incorporates proven techniques and the latest technologies to drive behavior among end-users, the channel and your sales force. Our experience spans industries and audiences. Tactics range from sweepstakes and contests to in-store and on-pack promotions. And our capabilities extend from planning and design to execution and analysis.
It’s in our DNA. In fact, Gage’s leadership in both online and traditional promotion marketing pre-dates our founding in 1992. That expertise translates directly into innovative strategies using the latest technologies to influence consumers, customers and partners.
Our services extend from promotion planning, concepting and design through development, execution and analytics. They can incorporate targeted and broad-reach media planning and placement, along with tie-in partner identification and negotiation. Gage also provides comprehensive budgeting and advanced ROI analysis, program measurement and reporting.
Gage’s sales-building tools span the range of consumer touch points, including:
- Sweepstakes
- Games
- Contests
- POP Advertising
- Loyalty & Incentives
- Events
Digital Marketing
Whether driving behavior among consumers, customers and partners, Gage digital marketing continues a history of pioneering interactive solutions ranging from promotional micro sites, channel marketing applications, robust corporate websites, to the latest emerging media.
Clients partner with Gage across the digital realm, taking advantage of services including:
Clients partner with Gage across the digital realm, taking advantage of services including:
- Customer web application design and development
- Data analysis and reporting along with database design and management
- eCRM
- eLearning
- Email campaign development and management
- Information architecture/user experience design
- Interactive media planning and buying
- Interactive strategy and program development
- Mobile app and mobile website (WAP) development
- Search engine marketing
- Social Media Marketing
- Usability, qualitative and quantitative research
- Web architecture, design and production
- Website and application hosting and maintenance
Relationship Marketing
Clients partner with Gage to establish, grow and sustain customer relationships via an approach that is data- and profile-driven, integrates seamlessly with client systems, and uses dialogue-based communications and interactive techniques to build long-term value. Complementing our deep experience and proprietary CRM technology, Gage’s promotion, direct and loyalty marketing solutions engage our clients’ customers and consumers to become advocates for their brands.
Gage relationship marketing services include:
- Online and offline research (syndicated and custom)
- CRM planning
- Program development, design, production and execution
- Incentive and loyalty program development and management;
- Online and offline media planning and placement
- Data analysis and reporting
- Database/data warehouse design and management
- Direct mail design and management
- Email design, distribution and management
- Web design and development, including interactive promotions, games and contests
- Website and application hosting and maintenance
- Comprehensive measurement and reporting.