Tuesday, September 06, 2011
Do you remember the time your friend told about the existence of aliens? Your friend believed it wholeheartedly, and after you heard the passionate storytelling, you did too. You know how it went. Your friend had a friend who actually saw the UFO firsthand. Or maybe ...
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More by
Doug Reeves
Category:
advocacy
Friday, August 05, 2011
The buzz around brand advocacy is back with renewed reverberation. As brands clamor to nurture their advocates, using the powerful tracking, diagnostic and communication tools, they are left with only one simple question: what is an advocate? While a common dictionary definition is “one who speaks or writes in ...
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More by
Doug Reeves
Category:
advocacy