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Thursday, May 31, 2012
It occurred to me recently that the application of “house” rules to sleepover guests is a pretty good metaphor for thinking about the legality of corporations sponsoring global promotions. Most families have established rules for how they manage their household. For example, bedtime for young children. If my daughters are ...
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Chris Curry
Category:
promotions
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Thursday, October 06, 2011
Integrating a marketing campaign or promotion with a charity can be an extremely effective way to drive engagement with your product or service as well as help raise awareness and revenue for that cause. We see these in the market every day and can range to local, community based campaigns, ...
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More by
Mark Kurtz
Category:
promotions
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Thursday, May 26, 2011
Outrageous heresy. How dare you challenge one of the most fundamental promotion commandments of No Purchase Necessary. Like a lion in sheep’s clothing, the marketer wants to open the arc of gambling and debauchery in the in the name of the consumer. IT’S NOT GONNA HAPPEN ...
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More by
Chris Curry
Category:
promotions
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Thursday, May 26, 2011
No Purchase Necessary. We see this infamous clause on every legal sweepstakes in America. Who decided on this clause? Or to be more to the point, who decided that is was needed in the first place? Ok, I know the story. The fear was that sweepstakes were ...
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More by
Doug Reeves
Category:
promotions
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Friday, March 11, 2011
As companies expand their foot print, the thought of executing a Global promotion has started to cross the minds of many clients. Global promotions (sweepstakes and contests) are fun and exciting, but they tend to take more time and money than a US only promotion. In some ways, Global promotions ...
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More by
Ruth Kopnick
Category:
promotions
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Monday, October 18, 2010
2010 has been filled with questions about sweepstakes, games and
contests. The most common? Do we need rules if we are going to run a
sweepstakes or contest on Facebook or Twitter? The answer: a resounding YES! First
and foremost you need to comply with federal, state and local promotion
laws and then you ...
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More by
Ruth Kopnick
Category:
promotions