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Wednesday, June 20, 2012
Warning: This is not exactly an earth-shattering or even particularly insightful post; just pointing out a landmark(?) as the scenery blurs by. I just heard a major local radio news outlet's commentary on why President Obama's health care plan failed to win the public's support, despite the latest finding that ...
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Chris McLaren
Category:
trends
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Friday, June 15, 2012
The 2012 3M Championship (www.3mchampionship.com) will be the first PGA Tour sanctioned event allowing mobile devices to be used on the course, during the tournament. As such, we are working with the tournament, 3M, Allina Health & Dell to encourage both attendees and those watching on the Golf ...
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Nathan Eide
Category:
social media
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Thursday, May 31, 2012
It occurred to me recently that the application of “house” rules to sleepover guests is a pretty good metaphor for thinking about the legality of corporations sponsoring global promotions. Most families have established rules for how they manage their household. For example, bedtime for young children. If my daughters are ...
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Chris Curry
Category:
promotions
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Tuesday, May 01, 2012
Those of us who watched Dragnet in the 60’s (or “Nick at Nite” reruns since) are very familiar with Joe Friday’s ability to cut through the emotion and haze of uncertainty and always get to the facts. Detective work was very black and white – good versus evil; solid citizens ...
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More by
Tom Belle
Category:
agency
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Thursday, March 01, 2012
This is part 2 of 2 posts investigating the changes Facebook has made to Pages and brand marketing products. See part 1, Facebook Pages Overhaul: What does this mean for brands? A large amount of the early discussion on the changes announced at the Facebook Marketing Conference has been around ...
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More by
Nathan Eide
Category:
social media
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Thursday, March 01, 2012
This is part 1 of 2 posts investigating the changes Facebook has made to Pages and brand marketing products. See part 2, Facebook Marketing's New Product Offerings: An Overview. By now, most brands and brand marketers understand the power of Facebook, and that the hub of their Facebook marketing ...
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More by
Nathan Eide
Category:
social media